What is DITA
Darwin Information Typing Architecture (DITA) is a way to organize content around topics. With DITA, you can extensively map your content. This will come in handy, especially if you are doing some help authoring. Of course, this could go beyond help authoring. Imagine how this can greatly help our readers in finding or presenting the information they're looking for.
DITA also helps with reusing content. So, you don't have to reinvent the wheel every single time. Talk about an obvious time saver.
Often, the problem isn't the lack of content or documentation, it's knowing how you use it. DITA attempts to address this problem.
You want to know about DITA? Then, check these out:
If this isn't enough, you can check out Adobe's yearly DITA World.
Hope this helps. So when you say I know DITA, it won't be an insult.